Subject To Change: Creating Great Products & Services for an Uncertain World by Merholz Peter

Author:Merholz, Peter...
Language: eng
Format: epub
Published: 2014-03-30T05:34:04.158000+00:00

In his book How Buildings Learn, Stewart Brand notes that all buildings are predictions and that all predictions are wrong.[23] The same is true of all designed things. But this need not lead to fatalism. The buildings, products, or services we create can be designed and used so that it doesn’t matter when they’re wrong. He also makes the case that the most important thing when creating something that can accommodate uncertainty is to have a strategy: “Where a plan is based on prediction, a strategy is designed to encompass unforeseeably changing conditions.”[24] Think back to Chapter 2, where we stressed the importance of an experience-based strategy. Such articulations will allow you to successfully respond when new circumstances arise, by orienting everyone toward a common goal.

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